In a move that captures the attention of motorsport enthusiasts and military supporters alike, the U.S. Navy has embarked on a bold new endeavor — sponsoring RFK Racing in a NASCAR campaign centered on the hashtags #BuildSubmarines and #CarWithAMission.
This collaboration between the Navy and the high-octane world of racing aims to raise awareness about submarines’ crucial role in national defense and the growing number of career opportunities in the Submarine Industrial Base.
Reaching a New Audience
The sponsorship showcases the Navy’s determination to engage with the public on a broader platform — reaching beyond traditional channels. By partnering with NASCAR, the Navy is connecting with millions of fans and fostering a deeper appreciation for the technology and human expertise required to build and operate submarines.
With the #BuildSubmarines campaign prominently featured on RFK Racing’s car, team uniforms, and promotional materials, the Navy is making a strong statement about the importance of submarines in maintaining national security.
More Than a Racing Sponsorship
The benefits of the #BuildSubmarines campaign extend far beyond the track. At its core, this effort highlights the significance of the Submarine Industrial Base — an extensive network of manufacturers, suppliers, and skilled workers across the country. This base is vital for constructing and maintaining the U.S. Navy’s submarine fleet.
The submarine industry contributes significantly to job creation, providing stable employment for thousands of highly skilled workers, supporting local communities, and strengthening the nation’s defense capabilities.
What It Means for New Hampshire
For companies like Granite State Manufacturing, this kind of national awareness campaign matters. GSM is part of the Submarine Industrial Base — manufacturing precision components for Virginia-class and Columbia-class submarines at our facilities in Manchester and Nashua, NH.
As the #BuildSubmarines campaign grows public awareness of the submarine supply chain, it also highlights the career opportunities available right here in New Hampshire — for machinists, welders, engineers, and manufacturing professionals ready to do work that matters.